I’ve lived in Texas for more than two decades. Soon, I’ll have spent half my life here, and one thing Texas never lacks is its own particular flavor. Once you get away from the large cities, you find people to be a good deal more plain-spoken, and that’s the way we like it. Sometimes, that tendency to plain-spoken candor leads to what might seem unusual, mildly offensive, but most frequently hilarious to non-Texans. Crockett Keller owns a store in Mason, Texas, a small town in a vast county with not much to see. It’s called Keller’s Riverside Store, and it isn’t much to look at, just the sort of place you expect to see in a west-central Texas town.
Nestled near the Llano River, one of the services Mr. Keller offers is the instruction necessary to obtain a concealed-carry handgun license.
Here is his radio advertisement for that class. Pay close attention to the last 20 seconds: